Frequently asked questions

General

What is STYLE PTTRNS?

STYLE PTTRNS is a digital stylist that helps customers of eyewear brands, retailers, and independent opticians find the perfect eyewear to fit their personalities by using computer vision and artificial intelligence.

STYLE PTTRNS makes sure that customers get accurate and personal recommendations for eyewear based not only on facial features like brow shape, jawline, skin undertone, and contrast, but also on personal preferences like style and how trendy something is. STYLE PTTRNS uses computer vision and artificial intelligence to help customers find the frames that suit them best.

Let’s accelerate digital personalisation together!

  • Everyone that sells eyewear! From eyewear brands and retailers to independent opticians offering eyewear to their customers, STYLE PTTRNS is a tool that can be beneficial for all types of businesses.

    The solution can be used to directly sell frames online, drive customers to stores, and act as an extension of the salesperson by guiding consumers in the right direction when choosing frames with our kiosk version.

  • Finding eyewear for most customers is difficult as it takes into consideration aesthetics, brand, trend, budget, and style preference. That’s when STYLE PTTRNS comes to the rescue!

    STYLE PTTRNS works as a digital stylist, meaning that it assists customers in finding eyewear that matches their facial features and style preferences by giving them recommendations and allowing them to try on different models at any time and from any location.

  • There are numerous benefits associated with STYLE PTTRNS. Mainly, STYLE PTTRNS is a marketing and sales asset that increase the conversion rate on your website. What we have seen with our clients is a increase of four times in conversion. STYLE PTTRNS can also be used to promote digital recommendations through emails or social media campaigns.

    STYLE PTTRNS can also help in the development of longer and more meaningful customer relations by increasing the customer lifetime value, providing relevant recommendations, and therefore impacting CRM systems within your company. User panels and quantitative research showed that 95% of our recommendations are deemed successful by customers. This, consequently, leads to an increase in customer satisfaction and loyalty.

    Furthermore, STYLE PTTRNS can also collect data on customers and products on a large scale. Its in-depth customer facial characteristic analysis and eyewear aesthetics enable brands to spot trends and drive relevant collections.

  • PTTRNS.ai is committed to ensuring the security and privacy of our clients data. For this reason, we have several security measures in place and a comprehensive data processing agreement that complies with the General Data Protection Regulation (GDPR) and outlines the security measures we take to safeguard data.

    In order to provide you with STYLE PTTRNS, we will require some standard information about your company and, of course, store it securely.

    STYLE PTTRNS also requires a picture and metadata of your brand’s frames, but more importantly, your customers need to provide a picture of their face for the purpose of generating recommendations. All images of your customers are stored on a secure server.

    We believe in providing our clients with choices about their data and understand that every customer has different preferences. For example, we can retain the stylistic profile of your customers to facilitate recurring visits, but we can also build a longer-lasting relationship between you and your clients. We are happy to discuss options with you, so do not hesitate to ask us!

About

  • Yes, our plug-and-play solution is exactly what you need! STYLE PTTRNS can be easily integrated and appear seamlessly on your website.

  • Yes! Although STYLE PTTRNS is not a virtual try-on solution in its essence, it does include the functionality of a 2D try-on. A 3D virtual try-on provided by other parties, such as FittingBox can also be integrated.

  • Yes, there are even two versions! The first version is a kiosk that recommends frames to customers that are already in stock at the location. This system is most effective if the company’s fulfilment system is kept up-to-date.

    With the second version, customers do not get exact frame recommendations but rather styles of glasses. With this version, we recommend more generic frames so that the customer can find something similar in store.

  • Yes, we are happy to announce that our new version of STYLE PTTRNS involving different shades of sunglasses, is currently in beta testing. To stay up to date with our news, subscribe to our newsletter!

  • We use eye distance as a proxy for pupilar distance. In other words, we are not able to provide PD data for the prescription of glasses. We do, however, use eye distance to recommend frames that best fit the customer’s face, considering face width as well.

  • Yes, STYLE PTTRNS already supports several languages. For instance, we have English, French, Italian, German, and Dutch options at the moment. We also offer the opportunity for you to adjust the text, localise it to a dialect, or change the tone of voice to match your brand.

Implementing STYLE PTTRNS

  • The recommender is set up in three steps:

    We begin by aligning on the customer journey, look, and feel. In short, we’ll propose the colours, font type, and so on that match your brand identity for you to approve.

    In the second step, we collect your frame data from an excel file, along with front-facing photos and some meta-data like the product name, frame size, price, gender, and material.

    Finally, you will also receive our welcome package, which includes detailed step-by-step implementation documentation to assist you with integration. All three steps will take you about a week to complete.

  • Absolutely not; however, we do believe that it will be easier to have someone with an IT background on your side so that they can set it up as fast as possible. Our solution comes with clear integration instructions and sample code (only about five lines), so you can get started right away.

  • STYLE PTTRNS requires images of your eyewear collection and some metadata to provide the best recommendations. The algorithm will analyse the front photo of the frame. We can extract colour, aesthetics, shape, and other visual details from this. A simple excel file can be used to manage metadata such as the name and brand of the eyewear, size, price, gender, and material.

  • Yes! It is very simple to change the solution's visual appearance. Text, images, and videos can all be customised. Colours, fonts, tone of voice, and even the shapes of buttons can all be tailored to match your company's brand identity.

  • We believe that our solution should fit your omnichannel customer journey, and to make the most of it, we offer a quick and easy onboarding process that provides all necessary information to integrate STYLE PTTRNS seamlessly. We are also happy to help and provide additional customer support by checking in with our clients regularly to ensure that everything is running smoothly.

Cost structure

  • STYLE PTTRNS is offered as a subscription model with a monthly fee that includes a bundle of recommendations. An additional fee per recommendation applies outside the bundle, so you won’t have to worry about usage limitations. The usage-based subscription models are matched to the expected usage of the platform. For more information, please do not hesitate to contact us!

  • The services that STYLE PTTRNS offers depend on the subscription package that you choose. For more information and exact benefits, please contact us.

  • The monthly fee for our subscription is invoiced upfront. The fee for additional recommendations is invoiced the following month. After you receive the invoice, you can pay it via bank transfer.