Discover the 5 key conversion challenges for eyewear e-commerce and explore digital solutions that can increase eyewear sales online in PTTRNS.ai’s latest research. The whitepaper offers insights into what are the main barriers customers encounter when buying glasses online and provides innovative solutions to improve the eyewear shopping experience and increase online conversions. The article evaluates eyewear e-commerce solutions such as Virtual try-ons, AI product recommendations, product filters, and prescription measurements and to what extent they can optimise the customer experience and boost the online conversion rate for the eyewear industry.